Marketing and Sales

This summary contains literally everything that can be asked for the 1st year Marketing exam at the study IB at the Hva. Study it and you pass 100% with a grandiose grade!

a summary for the subject marketing and sales 1. this is a summary for the chapters 13 & 19. it is fully in english and important words are highlighted.

this is a summary about the chapters 1 to 3 from the subject marketing and sales 1. the summary is fully in english and is based on the book MKTG from Charles W. the important words are highlighted and explained.

a summary for marketing and sales about chapter 6,8 & 10 from the book MKTG. important words are highlighted and the whole summary is in english.

Summary covering all topics needed for the Marketing and Sales exam.

a summary for the subject marketing & sales for chapter 15. important words are highlighted and it is fully in english.

summary

Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..

A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...